Publishing for the PreK-12 Market 2011-2012
Publishing for the PreK-12 Market 2011-2012 is Simba Information's premier resource for expert analysis of the highly competitive PreK-12 school market. Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials, tools and services most in demand in the school market.
The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated annual report. Continuing to follow how technology is—or is not—being incorporated in the school market and how it is changing business models of publishers and providers of instructional and ancillary services will be emphasized this year, along with information on specific threats and opportunities.
Topics in Publishing for the PreK-12 Market 2011-2012 include:
- Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books
- Drivers of segment growth
- mpact of emergent technologies, including digital textbooks and digital learning environments
- Exclusive textbook adoption information
- Leading publishers by market segment
- Analysis of landscape metrics: funding, policy and enrollment
- The impact of mergers, acquisitions and partnerships,
- Market segment projections through 2014
- Detailed profiles of leading providers of instructional materials and services
- Archipelago Learning
- Cambium Learning Group
- Carnegie Learning Inc.
- EMC/Paradigm Publishing Co.
- Goodheart-Willcox
- Haights Cross Communications
- Houghton Mifflin Harcourt
- K12 Inc.
- McGraw-Hill Education (The McGraw-Hill Cos.)
- Pearson Education
- Peoples Education
- Renaissance Learning
- Scantron Corp.
- Scholastic Corp.
- School Specialty
- Scientific Learning Corp.
- Weekly Reader (Reader’s Digest Association)
Table of Contents
Methodology
Executive Summary
Chapter 1: Industry Size and Structure
Introduction
Instructional Materials Sales Slip in 2010
Adoptions Helped Sales in 2010
Technology Did Benefit in 2010
Reprieve for Textbooks in 2010 Is Likely To Be Short
Print Supplements Show Resilience
State Tests Waiting on Common Core
Digital Transition Seen in Courseware Growth
Video Sustains Interest
Manipulatives Continue in Popularity
Books and Periodicals Try on Digital for Size
Electronic Media Projected to Continue to Gain Share in 2011
Houghton Mifflin Harcourt Leads Simba’s PreK-12 Publisher Index
HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
Archipelago, Scholastic and Carnegie See Fastest Growth
Renaissance Learning Returns to Top of operating Performance Index
Companies Invest in Future Growth
Table 1.1: Sales of Print & Electronic Media to the U.S. PreK-12 School Market, 2009-2011P
Table 1.2: Market Share of Media Used in U.S. Classrooms, 2011P
Table 1.3: Simba Information’s PreK-12 U.S. Publisher Index, 2009 vs. 2011P
Table 1.4: Publisher Operating Performance Index, 2010 vs. 2009
Chapter 2: Enrollment and Demographics
Introduction
Public School Enrollment on the Rise
Decline for Private Enrollment
Charter School Enrollment on the Rise
Enrollment Grows in the West and South
Fastest Growing Counties for K-12 Enrollment
High Poverty Schools Are a Target
Schools Growing More Diverse
Special Needs Students Are a Growing Population
State Funded PreK Grows Slowly
Table 2.1: Total Public PreK-12 Enrollment, 2009-2020P
Table 2.2: Total Private PreK Enrollment, 1999-2009
Table 2.3: Growth in Public Charter School Enrollment
Table 2.4: States Experiencing Largest Enrollment Increases, 2010-2011 vs. 2009-2010
Table 2.5: Projected Public School 2019 Enrollment by State with Percent Change from 2011
Table 2.6: 25 Counties with Largest Enrollment Increases, 2010-2011
Table 2.7: Poverty Rates of 5-17 Year-Olds in 50 Largest School Districts, 2008
Table 2.8: 25 Districts with Highest Number LEP/ELL Students
Table 2.9: 25 Districts with Highest Number IEP Students
Table 2.10: Preschool Enrollment & Percent of Children Enrolled, 2009-2010
Chapter 3: Funding
Introduction
Funding Comes Federal, State and Local
2011 Budget Maintained Educational Funding Levels
2012 Budget Proposed, Changes Likely
Title I Helps Low-Achieving Students in High Poverty Areas
Race to the Top Becomes Budget Line
School Improvement Grants Offer Opportunities
Tapping Special Education Funding
Stimulus Dollars Almost Spent
State Level Funding is Volatile
Big Budget Challenges in Big States
Preschool Spending Also Cut
Average State Per Pupil Spending on Instructional Materials is $250
Table 3.1: Department of Education Discretionary Spending, FY2010-FY2012P
Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2010-2012P
Table 3.3: 50 Largest Title I Allocations to LEAs, FY2010
Table 3.4: Race to the Top 2nd Round Grant Winners
Table 3.5: School Improvement Grant Allocations, 2010-2012P
Table 3.6: Federal Grants to States for Special Education, FY2011P
Table 3.7: Percent of Stimulus Money Spent by State
Table 3.8: Fiscal 2012 Shortfalls as a Percent of Fiscal 2011 Budget
Table 3.9: Preschool Enrollment & Est. Spending Per Child, 2009-2010
Table 3.10: Instructional Materials Expenditures by State, 2008-2009
Chapter 4: Policy Trends
Introduction
Reauthorization of ESEA Remains Pending
Targeted Legislation
Focus of Common Core State Standards Is on Assessments
PARCC Revises Assessment Model
Publishers Ponder CCSS Alignment
Work To Be Done
Common Core Impacting Purchasing of Instructional Materials
Private Philanthropy Tapping Common Core Initiative
Table 4.1: Race to the Top Assessment Grant Recipients
Chapter 5: Textbook Adoptions
Introduction
Adoptions Help Textbook Sales in 2010
PreK-6 Segment Sales Were Pivotal
Reading and Mathematics Lead Disciplines in Sales
Elementary Sales Widen Gap with Secondary Sales in 2009
Textbook Market: Adoption States and Open Territories
50-50 Split Tilts Toward Adoption States
Houghton Mifflin Harcourt Leads 2010 Adoption Scorecard
McGraw-Hill Secures Second Spot, Pearson in Third
iPads are Among Disrupters in Textbook Industry
Adoption Process Changes in Texas
Florida Pushes Digital Instructional Materials
Adoptions on Hold
iPads Facilitating Digital Transitions
Tablet Options Grow
Houghton Mifflin Harcourt Goes Mobile with Fuse or iPads
Table 5.1: Textbook Shares of Instructional Media Used in U.S. Classrooms, 2009 vs. 2010
Table 5.2: Top 10 Disciplines For Elementary Instructional Materials, 2009
Table 5.3: Top 10 Disciplines For Secondary Instructional Materials, 2009
Table 5.4: Elementary and Secondary Instructional Materials Sales, 2009 Top 10 States
Table 5.5: Textbook Adoption States
Table 5.6: Instructional Materials Sales, Adoption States vs. open Territory States, 2005-2010
Table 5.7: Simba Information’s Adoption Scorecard, 2010
Table 5.8: Changes to Texas ‘Textbook’ Adoption Process
Table 5.9: Approved Publishers in 2011 Florida K-12 Science Adoption
Chapter 6: Supplementary Materials
Introduction
Schools Equipped for Electronic Supplementals
Software Sales Up
Video Increasingly Integrated into Instruction
Print Supplements Still a Substantial Market
Trade Books and Magazines Face Challenges
Science Drives Manipulatives Market
Scholastic Tops Supplemental Publisher List
School Specialty 2nd
Future of Supplementals
Cloud Computing Will Transform Design, Development and Deployment
Digital Content Poised to Explode
Online Courses Become More Accepted
Gaming on the Rise
Table 6.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2009-2011P
Table 6.2: Simba Information’s Supplemental Publisher Index, 2009-2011
Chapter 7: Outlook and Forecast
Introduction
PreK-12 Market Searches for Growth
Table 7.1: Sales Forecast of Key Instructional Materials used in U.S. Classrooms, 2010-2014P
Company Profiles
Archipelago Learning
Cambium Learning Group
Carnegie Learning Inc.
EMC/Paradigm Publishing Co.
Goodheart-Willcox
Haights Cross Communications
Houghton Mifflin Harcourt
K12 Inc.
McGraw-Hill Education (The McGraw-Hill Cos.)
Pearson Education
Peoples Education
Renaissance Learning
Scantron Corp.
Scholastic Corp.
School Specialty
Scientific Learning Corp.
Weekly Reader (Reader’s Digest Association)
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ReportsnReports is an online library of over 75,000 market research reports and in-depth market research studies & analysis of over 5000 micro markets. We provide 24/7 online and offline support to our customers. Get in touch with us for your needs of market research reports.
Follow us on Twitter: http://twitter.com/marketsreports
Our Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689
Contact:
Mr. Priyank
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: + 1 888 391 5441
E-mail: sales@reportsandreports.com
http://www.reportsnreports.com
Visit Our Market Research Reports Blog
